{"id":1314924,"date":"2026-03-06T11:30:00","date_gmt":"2026-03-06T17:30:00","guid":{"rendered":"https:\/\/wisconsinwatch.org\/?p=1314924"},"modified":"2026-03-06T11:20:34","modified_gmt":"2026-03-06T17:20:34","slug":"wisconsin-supreme-court-election-spending-taylor-lazar-race-musk-record-campaign","status":"publish","type":"post","link":"https:\/\/wisconsinwatch.org\/2026\/03\/wisconsin-supreme-court-election-spending-taylor-lazar-race-musk-record-campaign\/","title":{"rendered":"One year after Elon Musk\u2019s Wisconsin spending blitz, the state\u2019s Supreme Court race falls quiet","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"Reading Time: <\/b><\/span> 3<\/span> minutes<\/span><\/span>\n

Wisconsin\u2019s Supreme Court race could have spurred another bank-breaking election cycle. Instead, national super donors have kept their pocketbooks closed, and with only a month until the election, the liberal candidate appears to be sailing ahead in contributions.<\/p>\n\n\n\n

Wisconsin Court of Appeals Judge Chris Taylor, the liberal candidate, has raised more than $3.8 million over the past year, compared to the $438,000 conservative candidate Maria Lazar, who is also an appellate judge, has brought in. <\/p>\n\n\n\n

The low-key nature of this year\u2019s race is a sharp reversal from the 2025 state Supreme Court contest, in which the candidate campaigns, political parties, outside interest groups and mega billionaire Elon Musk combined to spend a record $144.5 million on the contest<\/a>. Brad Schimel lost to Susan Crawford, maintaining the liberal majority on the court.<\/p>\n\n\n\n

But the financial landscape of the election is not a done deal, both camps say.<\/p>\n\n\n\n

\u201cWe can\u2019t take anything for granted on our side,\u201d said Sam Roecker, a Taylor adviser. \u201cWe know that there are supporters of (Lazar\u2019s) who have the capacity to dump a lot of money in this race, and we saw what happened last time around when tens of millions of dollars got poured in.\u201d<\/p>\n\n\n\n

And as more voters start paying attention to the race, Lazar has a \u201cwindow of opportunity\u201d in the weeks leading up to the April 7 election, Republican strategist Bill McCoshen said.<\/p>\n\n\n\n

\u201cThe truth is a lot of folks on the conservative side thought that our candidate wasn’t going to have a very strong chance a month ago. Now we think she could actually win,\u201d McCoshen said.<\/p>\n\n\n\n

Without big spending, this year\u2019s state Supreme Court campaigns aren\u2019t breaking through to voters like they did in 2025. Just 6% of voters said they had heard a lot about the election, compared to 39% at the same time last year, according to a Marquette Law School Poll released last month.<\/p>\n\n\n\t\n\t\t

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\n\t\t\t\t\tSupreme Costs<\/a><\/span>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t
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Wisconsin Supreme Court elections have drawn an \u2018obscene\u2019 amount of spending. Here\u2019s why and what can be done about it.<\/a><\/h3>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/article>\n\n\t\t\n\t
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Unlimited donations, weak recusal rules led to record Wisconsin Supreme Court spending<\/a><\/h3>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\n\t\n\t\t
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Sick of those state Supreme Court campaign ads, Wisconsin? Here\u2019s how other states avoid them<\/a><\/h2>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/article>\n\n\t\t\n\t
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A Wisconsin Appeals Court election was shaping up to break records until a candidate got kicked off the ballot<\/a><\/h2>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\n\n

Despite Taylor\u2019s wide fundraising advantage and outsize TV advertising, about two-thirds of voters are undecided, the same poll found. Taylor polled 5 percentage points higher than Lazar among voters who have made a decision, narrowly outside the margin of error.<\/p>\n\n\n\n

\u201cThe real point is it’s not getting through to voters, or voters haven’t tuned into it. But you know, that’s more than a six to one greater awareness a year ago than it is today,\u201d said Charles Franklin, the director of the Marquette Law School Poll. \u201cI’m not saying that we’ll go into election day without anybody having heard anything, but it was an earlier campaign last year and with more resources behind it.\u201d<\/p>\n\n\n\n

Generally, liberal candidates have an advantage in spring judicial elections, Franklin said. College graduates and older voters, who have shifted leftward over the past several decades, are the primary voting blocs in spring court elections.<\/p>\n\n\n\n

The stakes are different this cycle. The court\u2019s liberal majority is secure. The winner will replace retiring conservative Justice Rebecca Bradley. Still, losing this race would make it even harder for conservatives to regain power on the state\u2019s high court. If they lose this year, they would have to retain the seats held by conservatives Annette Ziegler next year and Brian Hagedorn in 2029 and then flip seats held by liberals Rebecca Dallet and Jill Karofsky in 2028 and 2030.<\/p>\n\n\n\n

\u201cLast year’s was to determine which ideological faction will have control of a majority of the court, and this year’s won’t change that. This year’s is to replace a conservative on a court that leans liberal already,\u201d said Jeff Mandell, the co-founder of the progressive organization Law Forward.<\/p>\n\n\n\n

Janine Geske. a former Wisconsin Supreme Court justice, said that liberal voters have been galvanized to turn out for judicial elections by hot-button national issues like abortion and gerrymandering that have taken center stage in the state\u2019s highest court. <\/p>\n\n\n\n

\u201cThose issues became really the issues on the ballot versus the candidates themselves. As a result, I think we had more progressive candidates,\u201d Geske said.<\/p>\n\n\n\n

It\u2019s a playbook that was adopted by Supreme Court Justice Janet Protasiewicz, who won Wisconsin\u2019s high-profile race in 2023 on a platform of sharing her \u201cvalues\u201d regarding political issues that were likely to come before the court.<\/p>\n\n\n\n

Lazar just might find success with that strategy, too, McCoshen said.<\/p>\n\n\n\n

\u201cJudge Lazar is doing a better job of at least tipping her hat to what her conservative leanings may be so that voters have a better understanding of what they\u2019re voting for,\u201d McCoshen said.<\/p>\n\n\n\n

This story was produced and originally published by Wisconsin Watch and <\/em>NOTUS<\/em><\/a>, a publication from the nonprofit, nonpartisan <\/em>Allbritton Journalism Institute<\/em><\/a>.<\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Liberal candidate Judge Chris Taylor is outraising her conservative opponent Judge Maria Lazar.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1943,"featured_media":1311821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"gigafact_has_fact_brief":false,"gigafact_remote_fact_brief_post_id":0,"gigafact_remote_sync_timestamp":"","gigafact_remote_sync_status":"","gigafact_remote_sync_response":"","gigafact_has_been_published":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","jetpack_post_was_ever_published":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_newspack_byline_active":false,"_newspack_byline":"","newspack_content_restriction_is_exempt":false,"newspack_featured_image_position":"large","newspack_post_subtitle":"Liberal candidate Judge Chris Taylor is outraising her conservative opponent Judge Maria Lazar.","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[18726,89],"tags":[2715,19284,19314,3656,19333,608],"partner":[],"newspack_spnsrs_tax":[],"type-of-work":[],"coauthors":[19332],"class_list":["post-1314924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward","category-government","tag-chris-taylor","tag-election-2026","tag-maria-lazar","tag-news","tag-notus","tag-wisconsin-supreme-court","entry"],"fact_brief":null,"apple_news_notices":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/wisconsinwatch.org\/2026\/03\/wisconsin-supreme-court-election-spending-taylor-lazar-race-musk-record-campaign\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"One year after Elon Musk\u2019s Wisconsin spending blitz, the state\u2019s Supreme Court race falls quiet","url":"http:\/\/wisconsinwatch.org\/2026\/03\/wisconsin-supreme-court-election-spending-taylor-lazar-race-musk-record-campaign\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/wisconsinwatch.org\/2026\/03\/wisconsin-supreme-court-election-spending-taylor-lazar-race-musk-record-campaign\/"},"thumbnailUrl":"https:\/\/i0.wp.com\/wisconsinwatch.org\/wp-content\/uploads\/2025\/12\/asse6524132.jpg?fit=140%2C93&quality=100&ssl=1","image":{"@type":"ImageObject","url":"https:\/\/i0.wp.com\/wisconsinwatch.org\/wp-content\/uploads\/2025\/12\/asse6524132.jpg?fit=1200%2C800&quality=100&ssl=1"},"articleSection":"Forward","author":[{"@type":"Person","name":"Jade Lozada \/ NOTUS"}],"creator":["Jade Lozada \/ NOTUS"],"publisher":{"@type":"Organization","name":"Wisconsin Watch","logo":"https:\/\/wisconsinwatch.org\/wp-content\/uploads\/2021\/02\/ww-logo-footer-1.png"},"keywords":["chris taylor","election 2026","maria lazar","news","notus","wisconsin supreme court"],"dateCreated":"2026-03-06T17:30:00Z","datePublished":"2026-03-06T17:30:00Z","dateModified":"2026-03-06T17:30:00Z"},"rendered":"